Jack London is a menswear brand based in Melbourne, Australia. Making of-the-moment styles and inspired by European dandyism, the collections focus on quality, attention to detail, comfort and style. This season's collection is all about European tailoring and comfort. They wanted the designs to create a feeling of being young and carefree. Using contemporary woven fabrics for jackets and blazers gives the new season styles a blend of sophistication and comfort usually found in sportswear.